You may have noticed that PrimeLocation has a fresh look, and tonight PrimeLocation will be returning to the small screen with a new TV advert, showing during Channel 4's big new programme Eden. Over £2M worth of advertising will be spent this year on the nationwide campaign focused on targeting the affluent PrimeLocation audience, including:
- TV ads during leading shows on Channel 4 and More4
- Cinema activity across independent cinemas and larger chains
- Print ads in leading lifestyle and property magazines
And throughout its duration 58% of adults will see the campaign 2.7 times*.
The new-look site
The redesigned PrimeLocation site has a fresh andcontemporary feel, to appeal to the core audience using:
- More inspirational site with larger, more impressive photos
- Bespoke tools, including more emphasis on refined keyword search
- More rich content, featuring guides and inspirational lifestyle pages
Supportedby national TV, cinema and print advertising the new look site is designed toappeal to more affluent home-movers and aims to grow PrimeLocation's audienceto deliver more leads for your business.